Zero Hora – 6 de dezembro de 2008

Nota da Desvenda: pintura óleo não é fora de moda

Zero Hora- December, 6th 2008.

From  R$ 2.00 to R$ 2.000

Formed by a group of 42 artists, Desvenda art fair is going to happen for the first time tomorrow, in Porto Alegre, from 4 P.M. to 10 P.M. About a hundred  pieces of art will be on sale in the Atelier Desvenda, on Cidade Baixa. This event will continue to happen every first Sunday of the month.

Desvenda fair is an alternative option to regular galleries, with the intention to sell  pieces of  art for lower prices, with possibilities of buying on installment. The prices are around R$2.00 and R$ 2.000 and the visitors will find works of different visual aesthetic periods- from vídeos to paintings, including sculptures, photographies, xilopaintings and oil paintings.

-The oil paintings are a little out of fashion, but that’s not a problem for us. Who will determine what really is contemporary art and what’s not are the artists themselves. – Explains the artist Rodrigo Lourenço, one of the fair’s producers and author of the photo in the invitation flyer.

Desvenda fair is composed by several young promissing artists, which incentivates the idea of spreading the field for independent works that won’t fit in the conventional market expectations.

-To exhibit in a gallery is necessary to make an investment, is more bureaucratic. Our Idea is much more inclusive- says Lourenço.

Gerson Reichert, Camila Schenkel and Júlia Berrenstein are some of the artists who will participate in the fair tomorrow. Atelier Desvenda is placed on Travessa dos Venezianos, 30. More information: (51) 9142-3520 (Portuguese only)

Jornal do Comércio – 2,3 e 4 de janeiro de 2009


Correio do povo, 02 de janeiro de 2009


Zero Hora – 03 de janeiro de 2009


Correio do povo, 03 de janeiro de 2009

Nota da Desvenda: não existe um coletivo chamado “ninguém”

Correio do povo, 04 de janeiro de 2009


ZH, 04 de janeiro de 2009


Correio do Povo, 1º de fevereiro de 2009


Zero hora, 1º de fevereiro de 2009


Zero hora, 28 de fevereiro de 2009


Hagah, 04 de abril de 2009

Tirando o fato que eles acham que é na Chico Lisboa e de colocarem somente alguns artistas (são mais de 50, deve ser algum limite de caracteres que eles tem) tá tudo oquei. Clique na imagem e confira se o hagah já atualizou o endereço.

Zero Hora, 05 de abril de 2009

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Correio do Povo, 05 de abril de 2009

cp -05 de abril de 2009

Coluna de Katia Velo, 04 de abril de 2009

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Porto Cultura, 26 de abril de 2009

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Jornal Iteia, 28 de abril de 2009

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Coluna de Katia Velo, 30 de abril de 2009

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Revista Things Mag nº 07, abril de 2009

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REVISTA THINGS MAGThe mechanisms that create opinion are curious, but especially the ones that generate “indisputable facts”.

Atelier Desvenda

Gallery / Cultural Space / Atelier / Artwork Collection within people’s reach; that’s how Atelier Desvenda can be called. It’s a space designed by Lia Braga and Rodrigo Lourenço for artists to exhibit their works. Understand how the Atelier Desvenda came to be in the words of Rodrigo Lourenço.

Atelier Desvenda was born from the will of its members to have a place to develop collective proposals in arts. The privileged location, on Travessa dos Venezianos (Venezianos’ Lane), gave us the idea of creating some kind of activity or event that brought something relevant to the local artistic community.

The first idea that came to us wasn’t very original; we thought about offering the place to art exhibitions. Then we noticed that there is no demand for new places for exhibitions in Porto Alegre, which made us reevaluate this idea and investigate further the reason that propelled us into wanting to create any kind of event.

We identified a sensation within us that we called “cultural shortage”. From that reflection we asked a second question, fairly long, but that can be shortened to: “Where is the base of the iceberg?”  Although the elaboration of the question had taken a lot of time and effort, answering it was very simple and straight to the point. Any person involved with visual arts in the city knows that most of the southern Brazilian artists (with a few exceptions) develop their researches with no support or perspective of funding for their production. Without public funding and neglected by the government, this artist uses his own resources to keep producing culture – even in dire straits – and often offers the product of his intellectual efforts for free to the community. The saddest fact is that if the artist ever needs to use any of the public places (galleries, halls, etc) to this “donation”, he’ll need to compete with other “self-funded” artist for the right to use such spaces. Official announcements made by Porto Alegre City Council do not anticipate any funding, management fees or reduction of costs, which means that the artist has to compete with other artists to donate his work. No other segment of cultural production (music, theater, folklore, literature, dance, etc.) is so generous with its works.

Analyzing carefully the situation, we thought it would be interesting to have a place where the artist could sell his works, this way he would be able to take the weight off his shoulders. Then we elaborated a project of a contemporary art fair where the artist could sell his works at a fair price to a heterogeneous public. Two “indisputable facts” undermined that idea:

  1. The contemporary artist doesn’t want this kind of sale of his work. He wants to have his collection exhibited in an art gallery where his work can be displayed and explored in all its potential. He seeks public funding, Promotion Acts or makes use of his own resources to give visibility to his production in order to make it “appealing” to the art market.
  2. There is no audience to this kind of “erudite” visual art. The art market is restricted to collectors who seek artwork in well-known galleries, exhibitions or through paid specialists.

Dissenting of the common sense, we decided to finance the project. We invited some artists, who invited more artists, and in a couple of weeks there were 42 artists supporting the idea with their works. We were surprised and pleased with the result because having so many people with such interesting works meant that it would be possible to keep on with the fair. We believed that with the consolidation of the project, little by little, the audience would show up.

But… SURPRISE… on the first Sunday of December, even with a decisive football match and under melting forty degrees, the Desvenda Fair was crowded. The audience they said didn’t exist showed up, happy to see so many works together (over 100) and buying! There was something wrong, but it wasn’t the fair. There was something wrong with the people who said there was no audience out of the Rio/São Paulo axis interested in a sensitive artistic production.

This involvement shows us that the connection and the exchange between artists and their public are not only a good idea, but a necessity, both to the artist and to Porto Alegre. In May we celebrate the sixth Desvenda Fair and our blog has over 26000 views, with no pornography or POP culture. More than 80 artists attend to the fair with a new and vigorous production and the audience grows more and more at each new edition. Interested people realize that art is within their reach.

Desvenda Fair: every first Sunday of each month.

Place: Atelier Desvenda, Travessa Venezianos, 30 (30, Venezianos Lane).

Atelier Desvenda is owned by Lia Braga and Rodrigo Lourenço.

Babilônica, arte e cultura, maio de 2009

banilonica. Maio 2009

Zero Hora, 03 de maio de 2009

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Correio do Povo, 03 de maio de 2009

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Espaço Cultural CCAA, 25 de maio de 2009

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Zero Hora, 28 de maio de 2009zh - 28 de maio -2  2009-mini

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Zero Hora, 07 de junho de 2009

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TVE – Junho de 2009

Correio do Povo, 07 de junho de 2009

cp-07 de junho de 2009

TV Com, programa mais estilo, 27 de julho de 2009


Zero Hora, 01 de agosto de 2009

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Zero Hora, 01 de agosto de 2009

estilo proprio - blog - 01 de agosto de 2009

Zero Hora, 01 de agosto de 2009

estilo proprio - blog -2- 01 de agosto de 2009

Zero Hora, 02 de agosto de 2009

zh - 02 de agosto 09

By Fernanda Zaffari
Travessa dos Venezianos (Venezianos’ Lane) is one of the most beautiful streets of Porto Alegre. It has become a center of art and this Sunday it gathers a fair. See the complete schedule on

In Porto Alegre, the neighborhood called Cidade Baixa is returning to an old habit: making the street a stage.

This Sunday will happen the first Desvenda Fair which will gather special Brazilian guests. This is one of the coolest independent events which appeared recently in Porto Alegre. Travessa dos Venezianos, a historical street, won’t allow car traffic. Instead, it will be taken by artists, performers, craftsmen, morsel makers and guests. The result will be a popular street party. The vibe is similar to those old picnics, where each person would bring a contribution and the party was informally set up by the neighbors. The difference is that onlythe communitarian spirit is a reference to the old times. Apart from that, the event is totally contemporary on its artistic expressions. It assembles musical groups and designers which are not in the conventional patterns.

Desvenda Fair contemplates a series of events that Cidade Baixa has adopted. Through a recent history, this neighborhood has, at first,  given shelter to party goers from Bom Fim neighborhood. When the artists set their ateliers there, it  became a center of urban art. Besides that, Cidade Baixa has adopted even the street carnival. Maria do bairro Group  has been throwing parties on Sofia Veloso for 3 years.

Let’s return to Desvenda Fair. The independent art fair, which happens every month on its first Sunday,  has more charms than its own schedule. One of them is the fair localization. If Porto Alegre elected its most beautiful and graceful streets, Travessa dos Venezianos – a group of 17 lined houses built in the early 20th century’s style – would be at the top of the list.

Travessa dos Venezianos presents to the city a good example of usage of its cultural and historical patrimony. The houses are protected by the city patrimony law but the local families give life to the lane. And now accompanied by two ateliers, one boutique and one association the street has become an art center.

– It’s a place of art and a place of exchanging information performed by the neighbors and by Desvenda Fair – says Humberto Dutra, one of four artists which share an atelier.

Porto 7 – house of Humberto,  Betina Frichmann, Beth Fiori e Cirilo Crestani – was one of the first ateliers to be set on the street. Association Chico Lisboa – one of the oldest cultural entities, which promotes the visual arts in the state of Rio Grande do Sul since 1938 – has been set for 5 years in the purple house.

– Coming here made Association Chico Lisboa able to create a cultural place – says the president André Venzon.

The Association represents very well the neighbor’s integration. The vernissages, at night, bring together a young public and Dona Vera, one of the neighbors, prepares the foods and the drinks.

– We still hope to open a bistro on the street, so people could stay longer.

But another atelier on the lane was responsible for the beginning of the street fair and its name. Rodrigo Lourenço works in Desvenda atelier. He is the one who, informally, once a month, made an exhibition of some mates’ works of art. The exhibition overfilled the house, the street and gave the possibility of increasing the event and bringing together new fairgoers.

Closer to the lane’s corner, the dark-red house shows a sign: Gabinete de Curiosidades (Room of Curiosities). Everything inside this two story house is for sale. Pointing out to the kitchen, the owner of the house, Ana Henrique, justified the blackout.

– They wanted the chandelier, so I had to sell it.

Ana is a seeker, she runs after interesting things all over the country.

– Through my life path, I found a lot of undiscovered talented people. I just brought it together to the Gabinete.

All of these places will be participating on Desvenda Fair this Sunday. The only difference is that this edition is an exchange between guests from Curitiba and Rio de Janeiro. Exceptionally, this edition won’t last just one day; it will be happening until next Sunday.

Zero Hora, 03 de agosto de 2009

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Diário do Nordeste, 06 de setembro de 2009 – Fortaleza/Ceará

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One artist, many roles

The artists have taken many roles in the mediation with the art system, meanwhile they perform their usual crafts. But what induces this acting change?



To think about the artist as a lonely being, enclosed in his studio, working night and day, moved by a sort of divine inspiration which will guide him through the “great work” path, is pretty antiquated face to the current reality. In the visual arts field, since the beginning of the 1960s – when Dick Higgins (1938-1998), a member of the Fluxus group, developed the concept of “intermidia artist”, which means the one who acts in different roles in every triggered situation – a increasing hybridization has been occurring among the functions of artist, curator, critic, negotiator, teacher and other mediatory roles of the artistic system.

According to the artist Roberto Moreira Júnior on his dissertation “Práticas Artísticas Contemporâneas: Articulação entre as Diferentes Esferas do Circuito”(“Contemporary Artistic Practices: Articulation Among The Different Spheres of the Circle”), this role accumulation occurs due to the necessity of creating space for the discussion of artistic production, configuring and constructing a circle. Those practices – either connected to institutions or not –  form a significant center of activities that trigger other possibilities of readings, understandings, and art circulation, establishing temporary exchange zones through artistic propositions, meetings, lectures, artistic residencies and so on. Moreira highlights that meeting, negotiating, producing, organizing and diffusing involve essential stages, which had become iterant practices on the current art circle.

Great Art Fair

Because of the necessity to offer to the independent production the creation of a place where the artists could commercialize the result of their researches without bureaucracy, a group of producers created “Desvenda” last November: a fair dedicated to contemporary production.

Rodrigo Lourenço, one of the artists responsible for the event, believes that the fair has potential to boost the spread of artistic activities. He says: “Desvenda arose from a manifest we have made to enable the production of works and their costs. Our city lacks the presence of actions of this nature. I see it as an extension of the work itself”.

“Desvenda” Fair happens every first Sunday of the month, and it has more than 120 participating artists. According to Lourenço, every edition of the event gathers around 1.500 visitors. Besides the works, the public can count on varied activities, with artistic performances and music shows.

Blog  Estilo Próprio – Fernanda Zaffari

10 de setembro de 2009

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